Senior Technical Writer • AI workflow design • Knowledge systems

I design AI-assisted workflows and knowledge systems for complex technical teams.

I help teams find context faster, make better decisions, and reduce repetitive operational work. My work combines AI-assisted workflow design, information architecture, support-data analysis, and technical documentation—grounded in five years working across enterprise networking, cloud security, and developer-facing products at Cloudflare.

A photo of Márcio Florindo

What set him apart was how he thought about the work around the writing.

Caley Burton, Docs, data, and community | Ex-Cloudflare

Where I add value

Practical systems for AI-assisted work, technical knowledge, and customer self-service.

AI workflow design and adoption

I turn repetitive knowledge work into reusable AI-assisted workflows for research, analysis, auditing, migration planning, review, and operational decision-making. The focus is not isolated prompts, but reliable systems with clear source material, rules, validation, and human review.

Knowledge systems and information architecture

I structure fragmented product, support, and operational knowledge so that people and AI systems can retrieve it, understand it, and act on it. This includes information architecture, taxonomy, content models, source-of-truth design, and knowledge-maintenance workflows.

Technical documentation and self-service systems

I design documentation, troubleshooting systems, and decision guides for complex technical products. I use support data and customer journeys to identify where users are getting stuck and build maintainable systems that reduce confusion and unnecessary escalation.

Impact, by the numbers

Case studies

Documentation systems, operational tooling, and support-driven workflows, with measurable outcomes.

Research reduced from days to ~60 minutes

Built an 80+ component AI workflow system that cut research from days to about an hour

Designed reusable AI-assisted workflows for research, auditing, migration planning, review triage, documentation quality checks, and structured drafting. The result was not just faster writing, but shared infrastructure for repeatable documentation work across multiple teams.

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695 files in 3 days

Automated a 695-file cross-product migration and completed it in three days

Reduced a projected multi-week migration into a 3-day operational workflow by automating documentation updates across 695 files, 349 URL mappings, and hundreds of supporting assets.

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753 support cases analyzed

Used 753 support cases to redesign a self-service troubleshooting system

Analyzed support escalations across the product area's largest support category and built a four-guide troubleshooting suite for enterprise networking products, reaching thousands of views in the first three months.

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Weekly production digest

Turned scattered GitHub activity into a shared operating view with automated triage

Built automated reporting workflows that surfaced stalled pull requests, tracked queue state, and improved review prioritization for the documentation team.

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In their words

Recommendations

The consistent theme in peer feedback: my value is not only the documentation I publish, but the systems, workflows, and judgment I bring to the work around documentation.

He's the kind of writer who is constantly pushing the envelope for what a technical writer can do. He built a full AI toolkit — agents, skills, custom commands — that connected MCP servers, documentation sources, and GitHub into workflows that let writers move through research, drafting, and publishing dramatically faster. Proactive, reliable, and completely unfazed by ambiguity. I'd work with Márcio again without hesitation.

Caley Burton

Docs, data, and community | Ex-Cloudflare

He's proactive — for every feature I built, he asked about documentation needs before it even crossed my mind. He's organized, keeping careful track of release dates, and very good at quickly learning new tech all across our product suite. Márcio also invented workflows to use LLMs for large docs refactors that would have been tedious and error prone by hand. And to top it all off: he's one of the kindest people I've worked with — you want him on your team!

David Naylor

Systems Engineer at Cloudflare

About

Documentation is infrastructure. I design it that way.

Developer documentation has moved from reference material to infrastructure. It is increasingly the interface that customers, support teams, internal tools, search systems, and AI agents use to understand products and make decisions. That means documentation needs to be intentionally architected for retrieval, clarity, reliability, and maintenance, not simply published. Most documentation systems are not designed for that reality yet.

At Cloudflare, I built the systems to close that gap: AI-assisted workflow tooling adopted across multiple teams, support data analysis pipelines that surfaced where customers were actually struggling, troubleshooting architecture redesigned from real escalation patterns, and operational infrastructure that compressed multi-week projects into days. The writing was one output. The systems thinking was the work.

I started in technology journalism, which trained the instinct that still shapes everything: the gap between what organizations know internally and what users actually understand. That gap is what I'm paid to close.

In practice, that means treating documentation as part of the product experience itself: something that directly affects adoption, support volume, developer trust, and how effectively both humans and AI systems can use a platform. The goal isn't better writing. It's better knowledge infrastructure.

Role fit

Roles where I’m likely to add the most value

  • Senior Technical Writer or Documentation Systems Lead
  • AI Enablement, AI Adoption, or Workflow Transformation
  • Knowledge Operations, Information Architecture, or Knowledge Management
  • Developer or Customer Education
  • Technical content and support operations

Contact

Looking for someone who can turn fragmented technical knowledge and repetitive work into reliable systems?

I’m looking for roles where I can combine technical communication, AI-assisted workflow design, knowledge architecture, and operational problem-solving. I’m particularly useful in organisations with complex products, fragmented information, recurring support friction, or teams beginning to introduce AI into knowledge-heavy workflows.

marcio@marcioflorindo.com Connect on LinkedIn Download CV