Márcio Florindo
Technical Writer & AI Workflow Specialist
Professional Summary
Technical writer with a background in tech journalism, specialising in documentation for complex technical products. At Cloudflare, I covered networking, security, and cloud infrastructure, and designed and shipped a 3-layer AI tooling system (31 commands, 14 skills, and 7 agents) adopted by the team as reusable documentation infrastructure. I led large-scale documentation projects, presented strategy to engineering and product leadership, and built data-driven systems for content quality and automation. Currently open to new opportunities where writing, AI tooling, and developer experience intersect.
Work Experience
Technical Writer
Cloudflare
2021 - 2026
- Designed and built a 3-layer AI tooling system (31 commands, 14 skills, 7 agents) shared with the team as reusable documentation infrastructure, with a generic version in development for broader adoption
- Built a GitHub bot that delivered weekly PR digest cards to Google Chat, helping the team surface stalled reviews and triage work more effectively
- Led the Cloudflare One product rename project: coordinated updates across 695 files and 4 products in 3 days, built reusable tooling and a playbook now used by other writers
- Wrote cross-product connectivity documentation covering 11 tunnel and connector options — comparison tables, decision matrix, and compatibility matrix — published at two locations via a shared partial
- Built a data-driven Magic troubleshooting guide from customer supportability reports, with case deflection measurement in progress
- Presented AI documentation tooling and content strategy to engineering and product leadership audiences
- Revamped 400+ documentation pages to align with a new dashboard Information Architecture
- Collaborated with engineering and product teams to translate complex technical concepts into user-facing documentation across networking, security, and cloud infrastructure
Communications coordinator
Intercultura - AFS
- Social media presence and management
- Press and media relations
Founder and communications coordinator
Quebrar o Silencio NGO
- Co-founder of Quebrar o Silencio, the first NGO in Portugal to help men who are victim of sexual violence
- Press and media relations
Tech Journalist
Several computer magazines, including Exame Informatica
- Covered technology news, trends, and emerging innovations
- Conducted interviews with industry experts and thought leaders
- Researched and wrote in-depth articles on complex technical topics
- Developed expertise in translating technical information for general audiences
Education
Social communication
Escola Superior de Educacao de Setubal
Bachelor's in social communication, major in journalism.
Skills & Tools
Documentation and content strategy
- Agentic AI workflow design and implementation
- Cross-product content strategy
- API documentation
- Information architecture research and implementation
- User journey mapping
Docs-as-code & development
- MDX with conditional rendering and shared partials
- Structured data and semantic content architecture
- CI/CD pipelines for documentation workflows
- Prompt engineering and LLM prompt templates
Tools & Technologies
- OpenCode
- Windsurf
- Git / GitHub / GitLab
- Jira
- Markdown / MDX
- Amplitude
Expertise Areas
- Networking Technologies
- Cloud Infrastructure
- Security Concepts
- Sustainability & Renewable Energy
Languages
- English - Fluent
- Portuguese - Native
Awards & Recognition
November 2025