Márcio Florindo

Technical Writer & AI Workflow Specialist

Professional Summary

Technical writer with a background in tech journalism, specialising in documentation for complex technical products. At Cloudflare, I covered networking, security, and cloud infrastructure, and designed and shipped a 3-layer AI tooling system (31 commands, 14 skills, and 7 agents) adopted by the team as reusable documentation infrastructure. I led large-scale documentation projects, presented strategy to engineering and product leadership, and built data-driven systems for content quality and automation. Currently open to new opportunities where writing, AI tooling, and developer experience intersect.

Work Experience

Technical Writer

Cloudflare

2021 - 2026

  • Designed and built a 3-layer AI tooling system (31 commands, 14 skills, 7 agents) shared with the team as reusable documentation infrastructure, with a generic version in development for broader adoption
  • Built a GitHub bot that delivered weekly PR digest cards to Google Chat, helping the team surface stalled reviews and triage work more effectively
  • Led the Cloudflare One product rename project: coordinated updates across 695 files and 4 products in 3 days, built reusable tooling and a playbook now used by other writers
  • Wrote cross-product connectivity documentation covering 11 tunnel and connector options — comparison tables, decision matrix, and compatibility matrix — published at two locations via a shared partial
  • Built a data-driven Magic troubleshooting guide from customer supportability reports, with case deflection measurement in progress
  • Presented AI documentation tooling and content strategy to engineering and product leadership audiences
  • Revamped 400+ documentation pages to align with a new dashboard Information Architecture
  • Collaborated with engineering and product teams to translate complex technical concepts into user-facing documentation across networking, security, and cloud infrastructure

Communications coordinator

Intercultura - AFS

  • Social media presence and management
  • Press and media relations

Founder and communications coordinator

Quebrar o Silencio NGO

  • Co-founder of Quebrar o Silencio, the first NGO in Portugal to help men who are victim of sexual violence
  • Press and media relations

Tech Journalist

Several computer magazines, including Exame Informatica

  • Covered technology news, trends, and emerging innovations
  • Conducted interviews with industry experts and thought leaders
  • Researched and wrote in-depth articles on complex technical topics
  • Developed expertise in translating technical information for general audiences

Education

Social communication

Escola Superior de Educacao de Setubal

Bachelor's in social communication, major in journalism.

Skills & Tools

Documentation and content strategy

  • Agentic AI workflow design and implementation
  • Cross-product content strategy
  • API documentation
  • Information architecture research and implementation
  • User journey mapping

Docs-as-code & development

  • MDX with conditional rendering and shared partials
  • Structured data and semantic content architecture
  • CI/CD pipelines for documentation workflows
  • Prompt engineering and LLM prompt templates

Tools & Technologies

  • OpenCode
  • Windsurf
  • Git / GitHub / GitLab
  • Jira
  • Markdown / MDX
  • Amplitude

Expertise Areas

  • Networking Technologies
  • Cloud Infrastructure
  • Security Concepts
  • Sustainability & Renewable Energy

Languages

  • English - Fluent
  • Portuguese - Native

Awards & Recognition