Márcio Florindo

Professional Summary

Senior Technical Writer with Cloudflare experience across enterprise networking, cloud security, APIs, and docs-as-code. Owned documentation from research through maintenance, validated API examples against live OpenAPI endpoints, and used 753 support cases to redesign troubleshooting content. Built AI-assisted workflows that cut research from 2–3 days to about an hour and ran a 695-file migration in three days.

Professional Experience

Senior Technical Writer — Cloudflare (2021 – July 2026)

Built an 80+ component AI documentation toolkit (slash commands, agents, shared knowledge modules) and pitched it, plus the operations strategy behind it, to engineering and product leadership.
Cut research time from 2–3 days to about an hour and content scaffolding from 30 minutes to 5; packaged the workflows into a starter kit that several teams adopted and a Senior Supportability Program Manager rebuilt for their own work.
Automated the team's review triage with a GitHub bot that posted weekly PR-digest cards to Google Chat, surfacing stalled reviews at a glance.
Ran a 695-file cross-product migration and rebrand in 3 days against a 2–3 week estimate, automating the bulk edits with tooling I built.
Worked through 753 support cases (32% of the area's support volume) to find the main customer pain points, then redesigned the troubleshooting docs around symptom-driven diagnostics.
Owned the full documentation lifecycle for enterprise network and security products: technical research, stakeholder collaboration, publishing, and long-term maintenance.
Designed a connectivity reference comparing 11 enterprise tunnel and connector options; it drew 2,500+ views within weeks and filled a gap stakeholders had been unable to point customers to.
Wrote the hands-on API request examples in the product docs, building each call in Postman and checking it against the live OpenAPI endpoints so developers could copy working requests straight from the page.
Reorganized and updated 400+ documentation pages to align with the redesigned dashboard information architecture and make products easier to find.

Earlier Career

Communications Coordinator — AFS Intercultural Programs (2019 – 2020)

Communications strategy, social media operations, and media relations for an international educational-exchange organization.

Founder & Communications Coordinator — Quebrar o Silêncio NGO (2016 – 2019)

Co-founded Portugal's first NGO supporting male survivors of sexual violence; led communications, public awareness, and media relations.

Technology Journalist & Technical Writer — Exame Informática and other technology publications (2007 – 2014)

Long-form reporting and technical research on developer tooling, emerging technologies, and complex technical subjects, drawing on industry interviews.

Skills & Technologies

AI Workflow & Knowledge Operations

AI Workflow Design
Agentic Workflows
LLM Evaluation
Prompt Engineering
Documentation Automation
Claude Code / Codex

Documentation & Developer Experience

Technical Documentation
API Documentation
Docs-as-Code
Information Architecture
Developer Enablement

Tools & Platforms

Git / GitHub
OpenAPI
Postman
CI/CD (GitHub Actions)
Astro

Education

Bachelor’s in Social Communication (Journalism)

Escola Superior de Educação de Setúbal

Languages

Portuguese — Native

English — Fluent

Awards & Recognition

Cloudflare Docs — 2025 DevPortal Awards winner (team recognition) (November 2025)